http://www.kima.co.uk Jonathan Vaughan / Art Direction Sun, 04 Sep 2011 18:37:59 +0000 http://www.kima.co.uk en http://www.kima.co.uk/Global-Digital-Guidelines http://www.kima.co.uk/following/kima.co.uk/Global-Digital-Guidelines Sun, 04 Sep 2011 18:37:59 +0000 Jonathan Vaughan / Art Direction 1954379 <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-9_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-10_790.gif" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-10_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-5_790.gif" border="0" width="750" height="571" width_o="750" height_o="571" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-5_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-8_790.gif" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-8_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-4_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-6_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-7_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-6_790.gif" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-6_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-1_790.gif" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-2_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/1954379/alz-3_790.jpg" border="0" width="750" height="573" width_o="750" height_o="573" src_o="http://payload.cargocollective.com/1/1/35135/1954379/alz-3_o.jpg" align="left" /> After a recent global rebranding, I was brought in to advice Allianz how their brand should present itself in the online world, from customer communications to partnership and sponsor engagements. I developed and authored guidelines to instruct more than 70 countries on how to implement the brand in the digital space. Consisting of over 90 pages, from websites and emails, through to mobile, apps and tablets, the guidelines delivered a consistent user experience for over 60 million customers across all platforms and devices. As well as guidelines for brand identity, I also authored social media guidelines informing Allianz how the brand should interact across social networks. http://www.kima.co.uk/Microsite http://www.kima.co.uk/following/kima.co.uk/Microsite Mon, 25 Oct 2010 14:17:35 +0000 Jonathan Vaughan / Art Direction 729213 <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_header_790.jpg" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_header_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_site_home_790.jpg" border="0" width="750" height="544" width_o="750" height_o="544" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_site_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_products_790.jpg" border="0" width="750" height="432" width_o="750" height_o="432" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_products_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mosaic_790.jpg" border="0" width="750" height="432" width_o="750" height_o="432" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mosaic_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mosaic_wallpaper_790.jpg" border="0" width="750" height="432" width_o="750" height_o="432" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mosaic_wallpaper_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_video_790.jpg" border="0" width="750" height="432" width_o="750" height_o="432" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_video_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mentor_790.jpg" border="0" width="750" height="432" width_o="750" height_o="432" src_o="http://payload.cargocollective.com/1/1/35135/729213/bodyshop_mentor_o.jpg" align="left" /> The Body Shop were launching their second fragrance, Dreams Unlimited, an empowering, exhilarating scent with an exotic combination of citrus, green chili and white flowers, firing up the wearer with energy and optimism. A microsite was developed to help inspire and empower wearers to further fulfill their dreams. The site featured recommended websites for unleashing user's dreams and a Dream Mosaic, where the user choose their aspirations and goals and created a bespoke wallpaper that could be shared via mobile or facebook. http://www.thebodyshop.co.uk http://www.kima.co.uk/Interactive-Film http://www.kima.co.uk/following/kima.co.uk/Interactive-Film Fri, 22 Oct 2010 18:10:15 +0000 Jonathan Vaughan / Art Direction 722937 <img src="http://payload.cargocollective.com/1/1/35135/722937/gucci_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/722937/gucci_header_o.gif" align="left" /> Gucci launched their new fragrance – Gucci Guilty, with a commercial directed by comic book legend Frank Miller. For the online site we took Miller's original vision of 'Guilty City' and expanded it into an interactive web film. The user is taken on a journey through the city interacting with various hotspots along the way including billboards, a shopping street, a hotel and a quiz hosted within the bottle. I was responsible for creating a seamless user and brand experience, pulling together Flash, 3D and film elements into one continuous interactive journey. http://www.kima.co.uk/Website-1 http://www.kima.co.uk/following/kima.co.uk/Website-1 Wed, 11 Aug 2010 16:39:58 +0000 Jonathan Vaughan / Art Direction 511607 <img src="http://payload.cargocollective.com/1/1/35135/511607/speed_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/511607/speed_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_home_790.jpg" border="0" width="750" height="863" width_o="750" height_o="863" src_o="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_people_790.jpg" border="0" width="750" height="754" width_o="750" height_o="754" src_o="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_people_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_clients_790.jpg" border="0" width="750" height="731" width_o="750" height_o="731" src_o="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_clients_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_international_790.jpg" border="0" width="750" height="729" width_o="750" height_o="729" src_o="http://payload.cargocollective.com/1/1/35135/511607/speed_v2_international_o.jpg" align="left" /> Speed are a public relations (PR) agency owned by the Loewy Group that manages reputations and relationships for businesses and brands in traditional, online and social media. The site demonstrates Speed's knowledge of the new emerging online channels through integration of blogs, Twitter feeds and Google mash-ups. www.speedcommunications.com http://www.kima.co.uk/Spider-Man-Viral-Quiz http://www.kima.co.uk/following/kima.co.uk/Spider-Man-Viral-Quiz Wed, 11 Aug 2010 14:48:21 +0000 Jonathan Vaughan / Art Direction 562938 <img src="http://payload.cargocollective.com/1/1/35135/562938/ph_spiderman_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/562938/ph_spiderman_header_o.gif" align="left" /> Pizza Hut and SONY joined forces to celebrate the release of the summer blockbuster Spider-Man 3 and required a viral mechanism to promote the film on DVD. I devised a competition to win a trip to the home of Spider-Man – New York, using a simple quiz idea based on the Daily Bugle. The newspaper's front page featured video clips from the movie and asked the user to test their Spidey Sense to complete the headlines. http://www.kima.co.uk/Campaign-1 http://www.kima.co.uk/following/kima.co.uk/Campaign-1 Fri, 06 Aug 2010 16:40:21 +0000 Jonathan Vaughan / Art Direction 553607 <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_1*.gif" border="0" width="330" height="312" width_o="330" height_o="312" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_1*_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_2*.gif" border="0" width="330" height="312" width_o="330" height_o="312" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_2*_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_3*.gif" border="0" width="330" height="312" width_o="330" height_o="312" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_3*_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_4*.gif" border="0" width="330" height="312" width_o="330" height_o="312" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_consume_ad_4*_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_1.gif" border="0" width="339" height="321" width_o="339" height_o="321" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_2.gif" border="0" width="339" height="321" width_o="339" height_o="321" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_3.gif" border="0" width="339" height="321" width_o="339" height_o="321" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_3_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_4.gif" border="0" width="339" height="321" width_o="339" height_o="321" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_peer_ad_4_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_1_790.gif" border="0" width="750" height="630" width_o="750" height_o="630" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_2_790.gif" border="0" width="750" height="630" width_o="750" height_o="630" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_3_790.gif" border="0" width="750" height="630" width_o="750" height_o="630" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_group_ad_3_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_1.gif" border="0" width="627" height="155" width_o="627" height_o="155" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_1_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_2.gif" border="0" width="627" height="155" width_o="627" height_o="155" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_3.gif" border="0" width="627" height="155" width_o="627" height_o="155" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_3_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_4.gif" border="0" width="627" height="155" width_o="627" height_o="155" src_o="http://payload.cargocollective.com/1/1/35135/553607/mos_direct_ad_4_o.gif" align="left" /> Ministry of Sound were launching Earwig, a branded mobile music service allowing subscribers to share and download unlimited music to their mobiles and PCs. Concepts explored the revolutionary way of consuming music and the peer respect of sharing tracks. Direct response advertising was also created based around value based propositions to drive registrations and sign-ups. http://www.kima.co.uk/Launch-Campaign http://www.kima.co.uk/following/kima.co.uk/Launch-Campaign Fri, 06 Aug 2010 15:52:43 +0000 Jonathan Vaughan / Art Direction 511620 <img src="http://payload.cargocollective.com/1/1/35135/511620/ph_ad_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/511620/ph_ad_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_mpu.gif" border="0" width="191" height="40" width_o="191" height_o="40" src_o="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_mpu_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_msn.gif" border="0" width="191" height="40" width_o="191" height_o="40" src_o="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_msn_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_skyscraper.gif" border="0" width="191" height="40" width_o="191" height_o="40" src_o="http://payload.cargocollective.com/1/1/35135/511620/ph_ads_skyscraper_o.gif" align="left" /> Pizza Hut’s first European online ordering website was promoted with an integrated digital media and eCRM campaign. The campaign created awareness of online ordering and the ease of use of the service to a contemporary and spontaneous adult audience, whilst direct response ads, complete with postcode search generated instant orders. The campaign performed 37.5% better than its target and won the AOL Online Award for Best Direct Response Campaign. http://www.kima.co.uk/Campaign http://www.kima.co.uk/following/kima.co.uk/Campaign Fri, 06 Aug 2010 15:41:42 +0000 Jonathan Vaughan / Art Direction 511622 <img src="http://payload.cargocollective.com/1/1/35135/511622/tgi_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/511622/tgi_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_banner2.gif" border="0" width="99" height="45" width_o="99" height_o="45" src_o="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_banner2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_leaderboard2.gif" border="0" width="99" height="45" width_o="99" height_o="45" src_o="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_leaderboard2_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_overlay2.gif" border="0" width="99" height="45" width_o="99" height_o="45" src_o="http://payload.cargocollective.com/1/1/35135/511622/tgi_caption_overlay2_o.gif" align="left" /> T.G.I. Friday’s, the American Bar & Restaurant chain had lost some of it’s sparkle and wished to relaunch the brand through engaging creative that reminded users of the excitement and energetic experience that T.G.I. Friday’s offers. The solution was to bring the buzz and atmosphere of T.G.I. Friday’s authentic US experience to users with playful and lively creative. As well as standard banner sizes, overlays and homepage takeovers were created transforming major sites like Orange, Lycos and The Sun with the fun and excitement of a trip to Friday’s. http://www.kima.co.uk/Online-Ordering http://www.kima.co.uk/following/kima.co.uk/Online-Ordering Fri, 06 Aug 2010 14:36:12 +0000 Jonathan Vaughan / Art Direction 511618 <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_home_790.jpg" border="0" width="750" height="610" width_o="750" height_o="610" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_delivery_790.jpg" border="0" width="750" height="664" width_o="750" height_o="664" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_delivery_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_selection_790.jpg" border="0" width="750" height="709" width_o="750" height_o="709" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_selection_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_group_790.jpg" border="0" width="750" height="619" width_o="750" height_o="619" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_group_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511618/ph_order_790.jpg" border="0" width="750" height="601" width_o="750" height_o="601" src_o="http://payload.cargocollective.com/1/1/35135/511618/ph_order_o.jpg" align="left" /> Pizza Hut were developing their first European online ordering service. The site had to appeal to a more contemporary, spontaneous adult audience, as well as complimenting the existing Pizza Hut restaurant brand. I developed a new fresher, cleaner brand, complete with a simple tone of voice and easy to follow steps. Through a user experience that follows the customer, not the technology, the site simplifies the selection and ordering process, allowing a pizza to be made on one screen (the only UK site to achieve this), multiple ordering at the touch of a button and automatically applying discounts to orders. On launch the site experienced a rapid uptake, achieving its yearly target within the first 6 months. www.pizzahut.co.uk/delivery http://www.kima.co.uk/Website http://www.kima.co.uk/following/kima.co.uk/Website Thu, 05 Aug 2010 15:32:08 +0000 Jonathan Vaughan / Art Direction 511605 <img src="http://payload.cargocollective.com/1/1/35135/511605/la_header_790.gif" border="0" width="750" height="130" width_o="750" height_o="130" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_header_o.gif" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511605/la_home_790.jpg" border="0" width="750" height="606" width_o="750" height_o="606" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511605/la_goals_790.jpg" border="0" width="750" height="606" width_o="750" height_o="606" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_goals_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511605/la_membership_790.jpg" border="0" width="750" height="647" width_o="750" height_o="647" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_membership_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511605/la_clubs_790.jpg" border="0" width="750" height="570" width_o="750" height_o="570" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_clubs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/35135/511605/la_cheltenham_790.jpg" border="0" width="750" height="961" width_o="750" height_o="961" src_o="http://payload.cargocollective.com/1/1/35135/511605/la_cheltenham_o.jpg" align="left" /> LA fitness wanted a redesign of their site to reflect their new positioning as a more personal, understanding gym. The website uses photography of real staff members and common language to create empathy with its customers and set it aside from the musclebound, aspirational cliches of its competitors. http://www.lafitness.co.uk